As Carrie Bradshaw once said, “Shopping is my cardio.” I would add that it is also my passion, my prayer and my therapy. It’s the new “American” pastime. However, I would argue that Americans certainly do not have the monopoly on materialism.
Part of the fun of shopping in Los Angeles is the cruise to the boutiques. My friend and I detoured slightly to get a glimpse of one of my favourite LA landmarks, the Urban Lights at the Los Angeles County Museum (LACMA). While it’s still a beautiful sight during the day, its full magical effect cannot be experienced until nightfall. But nightfall be damned, this girl was ready to shop.
It’s definitely no secret that I love good food and to shop, especially in combination. Now, it will no longer be a secret that I think the best place to do both is West Hollywood. I know it’s trendy and everyone raves about Toast but personally I prefer the far more indulgent DOUGHBOYS. Seriously, it’s not for the faint of heart! Neither is MILK on Beverly Boulevard, if you just fancy something sweet. Joan’s on Third also happens to be one of my, but also everyone else’s, favourite places in all of Los Angeles.
I love Melrose because I think Melrose perfectly encapsulates L.A. fashion. But when I talk about Melrose, I’m not talking about Fred Segal. While I do love Fred Segal, I’m spoilt and can shop in my very own backyard of Santa Monica at Fred Segal. When I refer to Melrose, I’m referring to east of Fairfax. I am not referring to several of the larger stores. Yes, I do sometimes shop at American Apparel or Urban Outfitters; and although I very much appreciate the strategically placed Starbucks (coffee!), what I love about Melrose is its treasures hidden in plain sight.
Joyrich might be one of my favourite stops on Melrose. It’s unique flavour combines the highlights of The Prince of Bel-Air era with today’s more modern sportswear look. Bad girl Riri is a huge fan as well as Iggy Azalea, Rita Ora, and triple threat actress, singer and dancer Kat Graham. I had the privilege of briefly meeting designer and creative director David Melgar at Dripped a few seasons ago. He was incredibly cool and down-to-earth much like the brand itself. On this particular trip to the store, I found myself obsessed with the Cuddle Currency pochette that I had no use for but absolutely needed.
From Joyrich, the next stop we made was Luxury Jones where my friend purchased a very jazzy sparkly fringe bra and I debated over a pair of high-waisted, studded, L.A. and rose emblazoned denim shorts. I didn’t purchase the shorts in the end but wish I had. Alas, c’est la vie. It’s likely that they are no longer available because what makes everything at Luxury Jones so special is that each item is unique. Each piece is made from 100% recyclable materials and is handsewn right there in the back of the store. L.A. made baby and I love it. I also loved the “Girls will be girls” sign that they proudly display in store, pictured above.
One of the latest additions to Melrose is FERRARA, an occasionally tacky but also ridiculously rad store where I found the social media bracelet pictured above. In the end, it was bit too bulky for my taste but I loved that it included all of my addictions like Instagram and Twitter.
Another one of my favourite stops is Slow. It’s brimming with brand new and vintage items. I have to tell you that it has one of the best selections of vintage accessories as well. Despite that the fact that it was not my style, I had to appreciate that the store carried a leather satchel with hand-painted African safari animals in absolutely mint condition. It must be a costume designer’s heaven.
So lunch on 3rd and head to Melrose at the first opportunity! There’s always a cool piece to be found and an awesome day to be had. Xxx